Check in with Gekko for hotel deals

April 30th, 2010 in Hotels by Sarah Lee 2
Gekko combines technology with great deals to help source your perfect hotel

I recently attended a travel bloggers event hosted by Gekko, hotel recommendation engine, and friend of this blog.

I was first introduced to Gekko last year and thought it sounded like a good way to find a hotel that’s right up your street. But it’s now added booking partners Expedia, LateRooms, Travel Intelligence and Booking.com (one of my favourites for cheap hotel deals) to offer up some great rates.

The site matches your favourite hotels with those in the destination your searching for to help you “stop searching and start finding your kind of place”.

What I found most interesting (being a mild techie geek) was how it works. How does it decide that because you like the Five Hotel in Paris, you will also enjoy a stay at The Cumberland in London for example? This is off the top of my head and not generated by Gekko, I hasten to add. At the bloggers’ event I chatted to Gekko’s chief executive Michel Cassius who delighted in telling me a little about what’s under the bonnet of the site.

“It works on a very similar algorithm to iTunes’ Genius button,” he said, explaining that it was based on the preferences expressed in a survey of 7,500 global hotel guests. I’m personally amazed every time I choose a song to Genius playlist and it generates a selection of tracks that are nine-times-out-of-ten perfectly matched to my original song or offers up something brilliant that I hadn’t considered. So I’m excited about the possibilities of Gekko’s hotel matching service.

I have to say I haven’t tried it myself – yet!  But I have an account and am slowly building my address book of favourite hotels to feed into future bookings. As with all good web 2.0 sites there’s a community element to the site, so feel free to connect with me here. Look forward to sharing hotel tips with you and finding great deals.

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