The maths behind Australia’s successful tourism of flora, fauna, and aviation

February 1st, 2014 in Australian Travel by Guest 0
Darling Harbour

You don’t have to be a rocket scientist to understand why Australia is one of the most visited places in the world. The country and continent is home to idyllic beaches, wonderful trails, a myriad of wildlife. It is also home to some of the world’s most fascinating flora and fauna, and the only place in the world where kangaroos and koalas roam free.

There’s something for everyone in Australia. Travel site DialAFlight named some of the country’s popular tourist destinations on their blog, this of course included Darling Harbour, the Great Barrier Reef, and Bateman’s Bay. Unbeknownst to many, these attractions are just part of a bigger picture. The country has invested great efforts in terms of aviation to support the growth in tourism. According to Tourism Australia, there were 6.4 million tourists by the end of November 2013, a 5.2% increase from 2012.

“Aviation is a major contributor to Australia’s tourism industry. As an island continent with no land borders, Australia relies almost exclusively on air services to bring international visitors to the country, with over 99 per cent of inbound tourists arriving in Australia by air. Domestic tourism also relies heavily on air transport,” the Department of Infrastructure, Transport, Regional Development and Local Government shares.

Sydney Harbour

Australia ensures that travel to and from the country is easy, accessible, and comfortable. They have a strategic tourism plan in place and are looking towards reaching their goal come 2020. The involvement of aviation is coursed through the following channels, according to Tourism Australia:

· Improving strategies to create aviation capacity on key strategic routes, ensuring that Australia has the right capacity for the right markets to deliver Tourism 2020 goals
· Supporting the government on the Tourism Access Working Group and Air Services Agreement bilateral negotiations
· Strengthening relationships with global partners through distribution and marketing efforts
· Partnering with airports and STOs
· Raising the country’s profile among senior route development executives by attending significant aviation events
· Providing insights and analysis on opportunities to Australia’s tourism industry, as well as aviation issues

Beach Australia
All of the above actions have helped the ease in which people can access the country and travel throughout its land on holiday. The job isn’t complete yet but with their target of 2020 the country aims to aid the traveller access all the best places that the country offers.

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